Our Vision & Mission
Lessons from The Saguaro
To help our customers succeed financially, aspire to be the best service provider in every one of our markets, and be known as one of Africa’s great companies.
To make our customer proud of us through products developed specifically for their needs, and delivered through excellent service by our valuable and enthused staff, while meeting the aspirations of our stakeholders
Our Core Values
Saguaro Cactus Stands like sentinel, rooted in the desert landscape
The Saguaro cactus is the defining plant of the Sonoran Desert. It stands tall among the low-lying brush, like sentinels in the landscape. It can live up to 200 years and grow to be 40-60 feet tall.
Like the Saguaro, Sonora stands tall among competition; like a sentinel, we stand guard and watch to deliver superior opportunities for our stakeholders.
It points to the moon, Retains water in dry times And spreads its roots wide
The saguaro has learned to adapt and thrive in the dry, desert environment. As it grows larger, it is able to retain large amounts of water when the monsoon rains come to prepare for times of drought. It has roots that spread wide in all directions.
At Sonora, we are adaptable to thrive in any economic condition through our diversified portfolios of investments and people skills
It endures wounds to provide places for birds to nest And wood after death
Woodpeckers and other birds break it exterior with their beaks, leaving deep holes. These wounds quickly scar over and the remaining holes provide perfect nesting places for other birds.
At Sonora, we are built to last for generations to come while committing to protect our customers investment and tailoring our services to meet their needs and beat their expectations